What Is SSL Certificate?
What is SSL? SSL is an acronym for Secure Sockets Layer, an encryption technology that was created by Netscape. SSL creates an encrypted connection between your web server and your visitors’ web browser allowing for private information to be transmitted without the problems of eavesdropping, data tampering, or message forgery.
To enable SSL on a website, you will need to get an SSL Certificate that identifies you and install it on the server. The use of an SSL certificate on a website is usually indicated by a padlock icon in web browsers but it can also be indicated by a green address bar. Once you have done the SSL install, you can access a site securely by changing the URL from http:// to https://. When an SSL certificate is installed on a website, you can be sure that the information you enter (contact or credit card information), is secured and only seen by the organization that owns the website.
Millions of online businesses use SSL certificates to secure their websites and allow their customers to place trust in them. In order to use the SSL protocol, a web server requires the use of an SSL certificate. SSL certificates are provided by Certificate Authorities (CAs).
SSL Certificate Price
SSL Certificate Pricing Order
Geotrust 1 Year 2 Year 3 Year New / Renewal
Quick SSL Premium $75 $135 $185 
True BusinessID $109 $199 $269
True BusinessID EV
(Recommended!) $299
$189$523
$329n.a.
Verisign 1 Year 2 Year 3 Year New / Renewal
Secure Site $359 $629 $899
Secure Site Pro $869 $1499 $2199
Secure Site EV $849 $1499 n.a.
Secure Site Pro EV $1239 $2199 n.a.
Why Do I Need a SSL Certificate?
The Internet has successfully created many new global business opportunities for enterprises conducting online commerce. However, that growth has also attracted fraudsters and cyber criminals. Today’s fastest growing threat is Phishing. This is where a fraudulent web site impersonating a legitimate businesses attempts to woe unsuspecting visitors into divulging personal information. The increasing awareness to this problem has presented an opportunity to ecommerce providers to capitalise on consumer fears by displaying trust indicators. Just like the real world, people need to be confident before they proceed down an unknown path.
“People never buy from a salesman they do not trust.”
Over the past 10 years, consumer magazines, industry bodies and SSL VPN security providers have educated the market on the basics of online security. The majority of consumers now expect security to be integrated into any online service they use, as a result they expect any details they provide via the Internet to remain confidential and integral. For many customers, the only time they will ever consider buying your products or services online is when they are satisfied their details are secure. Using an SSL Certificate to secure your online business indicates to your customers you take their security seriously. They will visibly see that their transactions are secure, confidential and integral and it gives them the confidence that you have removed the risk associated with trading over the Internet. Using a High Assurance SSL certificate will also assure them:-
- That the website really is who it claims to be.
- That credit card numbers, are encrypted and cannot be intercepted.
- That the data sent and received cannot be tampered with or forged.
EV SSL Certificate
What’s An EV SSL Certificate?
Extended Validation or “EV” is the new standard developed and agreed upon by the major Certificate Authorities (like GeoTrust® and VeriSign®) and the major browser vendors to authenticate and issue next-generation SSL certificates.
EV SSL certificates help protect your site from phishing scams and assure your customers that they are dealing with a business or organization that has been thoroughly checked out using the New EV standard.
Why Do I Need EV SSL Certificate? What’s the Big Deal?
The green bar is part of the big deal (look up now if you’re using IE7). EV certificates create an improved visual experience for the user by turning the address bar green for sites that have obtained an EV SSL certificate when using a high-security browser like IE7, Firefox, and Opera. Included in the green bar are the legal name of your company and the GeoTrust name.
The green address bar is an instant visual queue to your customers that your site is a trusted site and has met rigorous EV authentication standards. Higher trust means more business for you.
The EV SSL Certificate is Ideal For :
- E-Commerce Websites
- Banking an other financial sites
- Well known, high-risk customer-facing sites
- Any site looking to protect its brand
- Any site that is likely to be the target of phishing scams
- Any site that that wants a competitive advantage
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